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  • Nov 22, 2025

Meet the Hero: The Motivational Speaker Who Rallies the Masses

Hero Szn (Nov 22 - Dec 21) is here, bb! It’s time to step up, take action, and inspire the masses. Discover how this courageous, purpose-driven archetype motivates Dreamies to rise, take risks, and chase impact.

  • Oct 23, 2025

Meet the Explorer: The Wild Card Who Lives for Depth and Discovery

Explorer Szn (Oct 23 - Nov 21) is here, bb! It’s time to dive deep, face the unknown, and chase transformation. Discover how this bold, intense archetype inspires Dreamies to embrace risk, crave adventure, and never look back.

  • Sep 23, 2025

Meet the Entertainer: The Good Time Girlie Who Steals the Spotlight

Entertainer Szn (Sep 23 - Oct 22) is here, bb! It’s time to grab the mic, steal the spotlight, and turn up the energy. Discover how this magnetic, fun-loving archetype makes Dreamies feel seen, celebrated, and ready to party.

  • Sep 5, 2025

Personal Brand, But Make it Cul*y

  • Bex LaFranchi

Personal branding got hijacked by LinkedIn influencers and Canva gradients. This is your antidote: six dimensions (Vibe, Values, Viewpoint, Vision, Voice, Visuals) that turn a brand into a cult—obsession, not aesthetics.

  • Aug 25, 2025

Cult Energy, Queen Mood, and a Shadow Face-Off: Your Weekly Baddiescope (Aug 25–31, 2025)

This week in Brandstrology™, Cult Energy takes center stage. With Queen Mood still humming, Comms throwing shade, and Shadow squaring off with Expander, the stage is set for brands to show what they’re made of. Here’s the vibe map for Aug 25–31, 2025.

  • Aug 23, 2025

Meet the Queen: The Group CEO Who Leads With Power and Poise

Queen Szn (Aug 23 - Sep 22) is here, bb! It’s time to step into your power, rule your niche, and lead with elegance. Discover how this regal, structured archetype inspires Dreamies to trust, follow, and crown her as their go-to authority.

  • Jul 21, 2025

Meet the Alchemist: The Mystical Manifestor Who Turns Chaos Into Gold

Alchemist Szn (Jul 23 - Aug 22) is here, bb! It’s time to turn ideas into gold, embrace reinvention, and tap into your mystical side. Discover how this transformative, visionary archetype inspires Dreamies to believe in magic and chase breakthroughs.

  • Jul 7, 2025

#Emdashgate2025: Why Every IG Caption Sounds the Same (And How to Get Your Voice Back)

  • Bex LaFranchi

Why do IG captions not just sound the same, but look the same? Dive into AI, trends, and the secrets to reclaiming your authentic brand voice in a copycat world.

  • Jun 21, 2025

Meet the Dreamer: The Cosmic Visionary With Stars in Her Eyes

Dreamer Szn (Jun 21 - Jul 22) is here, bb! It’s time to manifest magic, chase big ideas, and step into your ethereal energy. Discover how this optimistic, imaginative archetype inspires Dreamies to dream bigger and believe in endless possibilities.

  • May 21, 2025

Meet the Romantic: The Heartbreak Queen Who Always Rises

Romantic Szn (May 21 - Jun 20) is here, bb! It’s time to embrace passion, drama, and glow-up energy. Discover how this emotional, magnetic archetype turns heartbreak into bestselling novels and Dreamies into lifelong fans.
Blog header image with bold orange banner reading “The Real Creative Shift? Trusting Yourself Again,” layered over a dreamy background of flowers and blurred movement. Energetic and introspective vibe.

  • Apr 26, 2025

The Real Creative Shift? Trusting Yourself Again.

Before the templates and the timelines, there was just you—and an idea you couldn’t ignore. The real Creative Shift isn’t about creating more content. It’s about learning to trust your instincts again. This post explores what happens when brand leaders stop outsourcing their voice and start building from Creative Intelligence™.

  • Apr 20, 2025

Meet the Creator: The Luxe Earth Goddess Who Sets the Scene

Creator Szn (Apr 20 - May 20) is here, bb! It’s time to channel your inner earth goddess and build beauty, luxury, and vibes that last. Discover how this elegant, sensual archetype makes Dreamies fall in love with timeless, curated perfection.

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