- Aug 25, 2025
Cult Energy, Queen Mood, and a Shadow Face-Off: Your Weekly Baddiescope (Aug 25–31, 2025)
- Bex LaFranchi
- Brandstrology™, Baddiescope
This Week, It’s Giving Brand Cult Status
Dreamies, the sky is messy in the best way. We just got hit with a New Mood in Queen Energy over the weekend, which basically crowned you the boardroom monarch. But the real tea? Monday kicks off with the Cult Current storming into Alchemist Energy—translation: your brand isn’t just vibing, it’s recruiting. Think hype, magnetism, and the urge to turn your wildest POV into a movement.
The week is stacked with trines, sextiles, squares, and oppositions. Some of them will have you in your bag, others might test your patience. The through-line? Everything is pushing you to refine how your brand leads, connects, and shows receipts.
Queen Mood Is Still Running the Show
“When the Mood Current flows through Queen, true leadership is knowing when to stand firm—and when to show your heart.”
The New Mood in Queen Energy (Sat 8/23) set the tone. This week, you’re not just setting standards—you are the standard. Queen energy in Brandstrology™ is about emotional steadiness and grounded authority. If you’ve been wobbling on decisions or ghosting your own to-do list, this Mood is the reset button.
The assignment:
Anchor your week in rituals that calm chaos.
Lead with grace even when the inbox looks like a riot.
Show Dreamies that structure doesn’t mean stiff—it means safe.
Monday: Cult Current in Alchemist Energy
Here’s where it starts to get spicy. Cult Current entering Alchemist Energy (Mon 8/25) is like turning your brand into a magnetized lab experiment. You want visibility, impact, and maybe a little chaos to keep things interesting.
Alchemist Energy is about transmutation—criticism becomes content, feedback becomes fuel. Cult Current in this zone means your audience isn’t just watching, they’re enrolling in the story you’re telling.
Brand flex: Don’t crave applause—crave the truth that sharpens your magic. Cult status comes from showing receipts, not from clout chasing.
Tuesday: Cult Aligns With the Governors, Influencers & Oracles
Tuesday (8/26) is a full-blown networking event in the Brandstrology™ cosmos. The Cult Current is:
Trine with Governor Current → Your movement finds legitimacy. Authority and vision back you up.
Sextile with Influencer Current → The vibe goes viral; collaborations hit different.
Trine with Oracle Current → Intuition is your cheat code; your hunches are loud and correct.
Meanwhile, Comms Current squares Shadow Current—translation: words may bite. Be careful with clapbacks; not every troll deserves a quote-tweet.
Pro move: Share bold ideas, pitch collabs, trust your gut, but don’t let your messaging get hijacked by shadow energy.
Wednesday: Cult vs. Villain
Wednesday (8/27) throws the drama. Cult Current opposes Villain Current.
Villain in Brandstrology™ isn’t evil—it’s disruption in its most ruthless form. When it opposes the Cult, your magnetic movement might get pushback. Expect critics, copycats, or even self-doubt.
Reframe: Opposition isn’t sabotage, it’s stress-testing. If your cult vibe can withstand Villain heat, it’s built to last.
Thursday: Expander Meets Shadow
Thursday (8/28) brings the cosmic TED Talk. Expander Current trines Shadow Current (and Shadow is direct all month). This is deep-end brand therapy.
Shadow = the parts you avoid. Expander = the parts that want to grow. Together, they’re a growth serum laced with honesty.
Ask yourself:
What am I scared to admit about my brand?
Where do I actually want more visibility, but avoid it?
Lean into those answers and you’ll expand faster than your last Canva template folder.
Friday: Influencer Meets Governor
Friday (8/29) is like when your friend finally lands a blue check and uses it for good. Influencer Current trines Governor Current—aka popularity meets authority.
This is a prime day for deals, partnerships, and saying yes to opportunities that give both reach and respect. Don’t waste it on low-vibe collabs.
Sunday: Comms Gets Soft
The week closes with a lighter note. Comms Current trines Soft Spot Current (Sun 8/31). Messaging softens. DMs feel personal again. Your brand voice shifts from megaphone to love letter.
Perfect day for:
Client check-ins
Thoughtful posts
Storytelling that makes Dreamies feel chosen
The Vibe Check: How to Win the Week
This week is a mix of cult-status magnetism, queenly composure, shadow work, and some viral-worthy alignments.
Key lessons:
Anchor in Queen Mood rituals to stay steady.
Use Alchemist Cult energy to build movements, not just hype.
Don’t run from Villain opposition—let it refine you.
Thursday’s Shadow-Expander alignment is the brand growth hack nobody asked for but everybody needs.
By Sunday, soften your tone and end the week with intimacy.
Final Word
Every Brandstrology™ week has its own flavor, but this one? It’s a seven-course feast. Your brand is stepping into cult-status charisma, and the only question left is—what story are you inviting people to believe in?
For daily Current drops and Dreamie-coded insights, follow @brandstrology.co on IG.
I Use Creativity, Alchemy, & Good F*kn Vibes to Create Mind Blowing Brand for Empire Building baddies (Like You, Babe)
Hey there! I'm Bex, the creative powerhouse behind Hey Bex Creative House.
I specialize in transforming small businesses into Big Brands through strategic branding and design. At Hey Bex, I help my clients show up boldly and connect authentically by designing brand identities and creating spaces that have Big Brand Energy.
It's a vibe.
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