Personal and founder-led branding & creative direction.


Working at the intersection of
{anthropology}
{human psychology}
and {design}


Work with me
↓

Empire: Loading

Outgrown your brand?

5 minutes | No email required

There’s an empire waiting for you, and it starts with knowing your vibe. Take the free quiz.

I Work With Feral Founders Who Want It All

Brand Cult

Big plans? Bigger brand. Fully custom identity, positioning, and strategy for founders who want people obsessed.


LIMITED AVAILABILITY


Fully custom
$8500

VIBEHOUSE

Personal branding, fully custom. Your vibe, voice, and visuals, for the founder who is the brand.


🪩 MOST POPULAR 🪩


Fully custom
$4200

Brand Reading

A personalized operating system for your brand using my Brandstrology® system.


✨ JUST LAUNCHED ✨


One on One Session
$997

Need just a nibble?

Instant book a Happy Hour for a damn good time

1:1 Happy Hours with Bex

$250 Pick my brain for an hour about anything

Good times are on the house

Grab a bevvie, turn on some dope beats, and have a look around.

Look at the big brand on her...

Small Business is the only thing small around here. Everything else? Huge. Giant. Massive.


Big Brand Energy isn’t just about vibes, it’s about vision.


Designed for desire, delight, and demand.
Built with Hey Bex Creative Intelligence®.

Receipts from the Dreamies

This could be you!

"Hey Bex took my brand to the next level! She exceeded my expectations and my favorite part is how happy my staff is now that we have a clear purpose, 10/10 recommend and I will be hiring her for my personal brand project as well!"

Brand Identity

Fal | Arch Beauty Collective

See the Brand

"I had the pleasure of working with Bex on my branding, and after almost four years in business without a brand, she brought my vision to life in ways I couldn't have imagined! From the beginning, Bex took the time to understand my goals and even went the extra mile by researching Chicano culture to ensure my brand represented me authentically. As a Chicana-daughter of immigrants I was hesitant about branding, because I knew I wanted my cultural roots to be represented. Bex absolutely nailed it. She captured not only my voice but also my values and culture, delivering a brand that truly feels like me. Thank you, Bex, for bringing my brand to life and putting my culture at the center of it all!"

Brand Identity

La Jefa Laura G

See the Brand

"If you ever feel like your brain is a browser with 47 tabs open and 12 of them are frozen, call Bex. We came into our Empire Day tangled up in questions about who we serve, what we offer, and where this whole accounting adventure is headed. Bex fired up her MindFull OS Idea Track and somehow made sense of it all, mixing creativity, strategy, and a bit of magic. We left with clarity, direction, and about ten fewer existential crises. Highly recommend if your ideas are stuck in traffic and you need someone who knows how to drive the bus."

MindFULL OS™ Empire Day

Jolene & Kristi | The Maelynn Group

NEW!!

What is your brand's vibe?

The Brandstrology® quiz is here. Find your brand's vibe.

The cult starts soon

Get on the Foundry list

The Foundry is my upcoming course for applying Brandstrology® to your business. The doors aren’t open yet, but the list is. Join now and you’ll be the first to know when it opens, plus first dibs at the founding price.

You’ll hear from me about the Foundry and other good things. Unsubscribe anytime.

Creative Propaganda for Wild Minds

Nobody wants another newsletter.

{but you will want this one.}


It’s a lil once-a-month(ish) digital zine I make once a month, and I don’t hold much back in it. The love stuff, the brand stuff, life at the loft, what I’m cooking and pouring and obsessed with, plus your Brandstrology® szn and the things I had to learn the hard way about building a brand people can’t stop loving.

By signing up, you’re saying yes to my emails. Unsubscribe anytime, no hard feelings.

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