Ready to see how your CEO brain actually works?

Take the 2-minute quiz—get your MindFULL Code, get your edge.

Powered with Hey Bex Creative Intelligence™

MindFULL Codes are like cheat codes for your CEO brain.

They help you figure out how you work best—so you can come up with better ideas, finish what you start, and actually enjoy the process.


More real talk:

  • Everyone’s creative brain has patterns — ways you get inspired, get stuck, and get shit done.

  • The MindFULL Codes just help you spot yours, so you can use what works (and stop fighting what doesn’t).

  • It’s not a personality test, and it’s not about putting you in a box.

  • It’s about unlocking your creative moves, making work feel less like work, and helping you build in your own way.

You get your MindFULL Code for Creative Leadership, you get a custom roadmap. You stop feeling broken, start feeling unstoppable. That’s it. And that's everything.

Discover How You Are Coded for Creativity

Why MindFULL Codes?

I built MindFULL Codes because creative leaders (especially the ones I serve) are fucking starved for tools that do more than just label them — they need systems that actually help them work, create, and scale the way they are wired.

I built this because:

  • I'm tired of brands stalling out at “good enough.”
    I want to give people a real framework for moving past confusion, burnout, and busywork.

  • I believe every founder’s creative “zone” is their ultimate asset.
    But most have no idea how to access it on demand, let alone build a brand that moves with it.

  • I see the patterns that others miss — the bottlenecks, the endless cycling, the brilliance that fizzles out right before launch.

  • I wanted to bridge the gap between creative inspiration and actual business traction.

  • I'm an Alchemist and an architect of ecosystems, not just logos.
    The MindFULL Codes are a living system — not just a quiz, but an orientation map for action, team-building, and brand momentum.

I built this because nothing else was bold, rigorous, or damn useful enough to actually help creative founders finish what they start, scale what they finish, and feel good doing it.

Bottom line:
I built the MindFULL Codes for Creative Leadership so creative leaders could finally see where and how they do their best work — and never have to fight their own energy again.

Take the MindFULL Codes Quiz

  • $297 or 4 monthly payments of $79

MindFULL OS™ Idea Track

Take your best ideas from “I should…” to “Look what I just did.” The MindFULL OS™ Idea Track is a 4-phase creative workflow built for founders, creators, and anyone who wants more than a dopamine brainstorm. Launch fast, stay focused, and actually finish. For big ideas and the people brave enough to run with them. Built with Hey Bex Creative Intelligence™ ChatGPT account required for use.

When you’re ready to think like a Creative Strategist.

MindFULL Creative Strategy

Work with me 1:1

MindFULL Creative Strategy is a six-month container where I help founders rewire how they think and lead. We don’t just solve problems—we build your capacity to think CI-first, so you leave making sharper decisions, faster moves, and braver work.

Your creative chaos isn’t random—it’s coded. Wanna know yours?

Warning: this quiz makes you feel seen, called up, and slightly obsessed with yourself.

Unlock the Research Vault

Get Inside the Hey Bex Resource Library

High-level articles + deep reports for Creative CEOs, updated regularly.

Chad and I do a metric shit ton of research together. The best of it lands here. The articles, reports, and guides range wide — culture, business, psychology, tech, economics, trends. Definitely not just AI. Definitely not just branding. Drop your email and get full access to the library.

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