For Creative CEOs only
$297 OR 4 MONTHLY PAYMENTS OF $79
What Creative CEOs do differently
You don’t have to change. You need an OS that can handle you.
Having a “mind full” of ideas is a flex, not a flaw. But without a system that gets you, a mind full turns into mind-f*cked — spirals, stalls, and half-built chaos.
Creative CEOs don’t shrink. They install an operating system built for them. That’s what MindFULL OS™ is: the framework that turns overflow into clarity, movement, and decisions.
And at the center of it is the MindFULL OS™ Idea Track — the workflow that runs every idea, problem, or project through a clean path from Generate → Align → Build → Release.
It doesn’t make you less “too much.” It makes you a Creative CEO who feels like the superpower baddie you already are.
Your best idea was written down on the back of a Target receipt and now the world will never know what could have been....
It's not feeling very empire-y....is it?
The MindFULL OS™ Idea Track keeps your brilliance from OD’ing on its own chaos.
It gives you:
A decision gate system that forces every spark to prove itself before it eats your time.
A repeatable workflow that moves ideas from “what if” to “what’s next” without stalling.
Proof that your best ideas can actually survive the rave, make it out of your head, and hit the world.
Your system, not their template
This GPT was built for creatives, disruptors, and dirty lil fun havers.
The MindFULL OS™ Idea Track isn’t a dusty template or another app graveyard. It’s a custom GPT built with Hey Bex Creative Intelligence™. That means it moves ideas the way you do — fast, non-linear, a little chaotic — but with guardrails that keep every spark on track.
The beauty of MindFULL OS™ AI tools is this: they don’t force you into someone else’s workflow. They’re dynamic. Interactive. Built to flex with your creativity instead of breaking it.
This is your brain’s operating system, finally designed to keep the f*ck up instead of slow you down.
Creative CEOs don’t run on vibes. They run on Hey Bex Creative Intelligence™.
Here’s the mind-f*ck Creative CEOs run into:
That your “too much” is actually “not enough.”
Everywhere you look, there’s evidence of your brain on fire. Just last week you yapped for 3 hours with your biz bestie about a 'project' you've been working on.....for 6 months..... It’s not chaos—it’s abundance. You call it distraction. You call it overwhelm. Soon, you start beating yourself up. You tell yourself you’re not disciplined enough, not strategic enough, not serious enough.
That’s the lie.
The chaos isn’t proof you’re failing. It’s proof you’re creative. What you’re missing isn’t grit — it’s a system that can turn your ideas into movement.
When you misdiagnose your brilliance as a flaw, you shrink. You sand off your edges. You start operating like you’re average (and we know THAT isn't true).
That’s the actual risk — not the ideas, but the slow death of your Creative Intelligence™.
MindFULL OS™ Idea Track — $297 one-time, unf*cked forever
Trash-panda CEO
Your brain’s hoarding shiny sparks like glow sticks at 3 a.m. — everything feels electric, nothing actually makes it out alive.
'finished' fatigue, founder edition
You’re tweaking the bass drop forever, convinced the crowd isn’t ready — meanwhile, the dance floor’s empty and your track never plays.
Drafts folder body count
Most systems are made for linear thinkers, not idea machines. No wonder it feels like you’re breaking them (or they’re breaking you).
Sprint, crash, repeat
One week you’re main stage, dropping fire. Next week? Ghosted, lights off, crashed out. Rave over before anyone showed up.
When you’re ready to work like a Creative CEO.
Work with me 1:1
MindFULL OS™ Creative Strategy is a six-month container where I help founders rewire how they think and lead. We don’t just solve problems—we build your capacity to think CI-first, so you leave making sharper decisions, faster moves, and braver work.
Welcome to the fun House
My brain’s always been loud—a thousand ideas before breakfast, notebooks full of spirals, the kind of overflow that felt like both a gift and a curse.
MindFULL OS™ was born because I needed it. Not to quiet down, but to work with the chaos. To make it useful, energizing, even fun. And if you’re here, I’m guessing your brain works the same way.
I’ve spent 20 years in branding, design, and strategy—from big retail boardrooms to late-night creative benders—and what I know for sure is this: your “too much” isn’t too much at all. It’s your edge. MindFULL OS™ built with Hey Bex Creative Intelligence™ is how you use it.
Unlock the Research Vault
High-level articles + deep reports for Creative CEOs, updated regularly.
Chad and I do a metric shit ton of research together. The best of it lands here. The articles, reports, and guides range wide — culture, business, psychology, tech, economics, trends. Definitely not just AI. Definitely not just branding. Drop your email and get full access to the library.