Not another boring personality quiz. This one reads your creative genius like tea leaves.
Welcome to the fun House
My brain’s always been loud—a thousand ideas before breakfast, notebooks full of spirals, the kind of overflow that felt like both a gift and a curse.
MindFULL OS™ was born because I needed it. Not to quiet down, but to work with the chaos. To make it useful, energizing, even fun. And if you’re here, I’m guessing your brain works the same way.
I’ve spent 20+ years in branding, design, and strategy—from big retail boardrooms to late-night creative benders—and what I know for sure is this: your “too much” isn’t too much at all. It’s your edge. MindFULL OS™, built with Hey Bex Creative Intelligence™, is how you use it.
For creatives, disruptors, and dirty lil fun havers who think too much, feel too much, and want to do it all.
Six months of CI-First strategy with me in your corner.
MindFULL Creative Strategy is a system for how you think, decide, and build—so your ideas stop scattering and start compounding.
Warning: this quiz makes you feel seen, called up, and slightly obsessed with yourself.
A creativity shortage has never been your issue. In fact, the opposite is true—you've got too many ideas, too many tabs open, too many directions you could take. Your mind is FULL.
The MindFULL Method was built for brains like yours. Not to quiet you down, not to make you “manageable”—but to channel your chaos into flow. Into systems, into strategy, into traction you can feel in your business.
This is the work of MindFULL Creative Strategy: taking your “too much” and making it the thing that sets you apart.
Six months. My system. Your brain on steroids (the good kind).
I'm a career creative, a strategist, and a leader, and I know what it takes to run an idea through the fire and come out the other side with something that actually works. I built the MindFULL Method based on decades of running big, magic, messy, multi-million-dollar creative teams where every idea had to survive ops, logistics, sales, customers, and the boardroom.
That system? I broke it down and rebuilt it for small business founders—maximalists, polymaths, idea goblins like us who don’t need more templates, they need strategy that can keep up.
Here's what is inside MindFULL Creative Strategy with me:
Everything is built on the Creative Process (generate, align, define, design, build, refine, release). The exact process that professional creatives like me use to create the "magic" that others see.
The MindFULL Codes for Creative Leadership give you the language for how you actually move ideas. You will know how you are uniquely positioned to help solve problems, develop processes, and create products.
And the MindFULL Idea Track GPT is included for you to use and keeps us moving without you losing your damn mind.
This isn’t me giving you pep talks. It’s me sitting in the chaos with you, running your brand, your offers, your decisions, and your spirals through a system I’ve run in rooms where the stakes were massive—big money, big risk, big egos—and it still held. Now it’s built for you.
→ the deep dive. We get into what’s alive in your business—decisions to be made, offers to refine, launches to map, chaos to untangle.
→ the pulse check. Keeps the work from getting lost in the shuffle.
→ quick hits when you need them. No sitting stuck for weeks.
→ Codes for self-awareness, the Idea Track for workflow, CI-First thinking for every decision.
6-month retainer
$7,200
($1,200/month for 6 months)
You’ve already wasted more than that on stalled launches, half-built offers, and patchwork fixes. This is the system that ends that.
Monthly 2-hour strategy sessions
Monthly 30-minute follow-ups
Open office hours when shit pops up
My MindFULL Method + Idea Track GPT running through it all
Not everyone has a Venn diagram of their brain, but here we are.
This isn’t just a cute diagram. It’s how I actually think, and it’s what you get to borrow when you work with me in MindFULL Creative Strategy.
Most founders don’t have this full spectrum. They’ve got bits and pieces—maybe a vibe, maybe a system, maybe a logo—but not the whole house. That’s why things stall. That’s why their “too much” stays messy instead of magnetic.
When you come into MindFULL, you get the entire ecosystem:
The Cult of CRAVE (Brand Strategy & Identity): the Core. I’ve built brands from scratch and rebuilt them when they broke. Strategy, positioning, visuals, experience—this is the structural clarity I pull from.
Brandstrology™ (Vibrational): the Vibe. This is the resonance that makes people say “that’s so me.” It’s the reason Dreamies feel pulled in before you ever sell a thing.
The MindFULL Method (Soul): the System. The creative process, the Codes, and the Idea Track. This is what keeps us moving from spark → decision → build → launch without stalling out.
And the overlaps? That’s where the power multiplies:
Expressive Layer: your identity finally matches your vibe—so your presence feels magnetic.
Integrated Layer: your strategy lines up with your systems—so you can scale without chaos.
Embodied Layer: you stop performing a brand and actually live it—so your leadership feels undeniable.
This is the part most founders don’t have. It’s the edge they see in people they admire and wonder, how are they pulling that off? The truth? They’re not smarter. They’ve got a framework. And that’s exactly what you get here.
When you work with me, you’re not buying time—you’re stepping into a system that’s been pressure-tested at the highest level and built for small business founders who want to move like industry leaders.
We stop patching symptoms and dig into the real bottlenecks—whether it’s pricing, delivery, or decision-making that’s bleeding you dry.
Together we can design a flagship offer, restructure your suite, or refine your customer journey so it scales without you burning out.
From onboarding to delivery to renewal—we can build workflows that make growth sustainable instead of chaotic.
The things you’ve been circling for months get clarity in a session so you can move instead of stall.
You leave with a system you can keep running—every new idea, launch, or pivot has a framework to move through.
When you’re ready to think like a Creative Strategist.
Work with me 1:1
MindFULL Creative Strategy is a six-month container where I help founders rewire how they think and lead. We don’t just solve problems—we build your capacity to think CI-first, so you leave making sharper decisions, faster moves, and braver work.
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High-level articles + deep reports for Creative CEOs, updated regularly.
Chad and I do a metric shit ton of research together. The best of it lands here. The articles, reports, and guides range wide — culture, business, psychology, tech, economics, trends. Definitely not just AI. Definitely not just branding. Drop your email and get full access to the library.