HEY, I’M BEX.
That’s my Brandstrology® chart. I created the system, and every brand gets three vibetypes, mine included. Fun, right? You've got three too, and finding them is kind of my thing.
ABC:
A LITTLE BACKGROUND
25 years in hospitality. Interior designer by trade. Over a decade in global corporate retail.
I think about brands the way I think about rooms: how they feel the second you walk in. That instinct comes from a lifetime in hospitality and design, including my years at IKEA, where I was in charge of how the U.S. stores looked, felt, and sold. Along the way I got pulled into the global stuff too, reviewing stores around the world and coaching their top leaders. Turns out that's a pretty great training ground for helping a brand live up to the person behind it.
THE PLOT TWIST
Best thing that ever happened to me.
When the company changed and I wouldn't bend, they let me go. I never went back to corporate. What came next was a string of my own businesses that mostly flopped, while the brands I was consulting on for other people were thriving.
Classic.
Turns out my sweet spot has always been other people's brands. I love it, and I'm really f*cking good at it.
ENOUGH ABOUT ME. Let's talk about you.
You're the one who had the idea everyone called crazy and you did it anyway. You're the one with a vision nobody else can see yet, and you're sick of explaining it. You're too much for some people and exactly right for your people. You're done shrinking to fit trends, templates, or anybody's expectations.
You are my people.
You're also a little scared. Same.
But babe, trust me when I tell you that building your brand is the fastest way to find out who you really are, and the quickest shortcut to confidence I know. Every decision about your brand is a decision about you.
YOUR TURN
Let's reveal the brand that's been inside you all along.