Warning: this quiz makes you feel seen, called up, and slightly obsessed with yourself.
The Only Operating System Built for Creative CEO's
I built the MindFULL OS™ for maximalists, polymaths, generalists, idea goblins. and feral AF founders who can’t shut their brains off—and don’t want to—but would like to sleep at night.
Visionary? Strategist? Architect? Catalyst?
Discover how you are uniquely wired to lead the creative process.
The best GPT I've ever built.
Solve any problem your business has, finally launch that offer, get your shit together with a system that actually works for you.
There's not much this GPT can't do.
Not coaching. Not consulting. Work with me 1:1 for 6-months and learn how being a CI-First Founder changes the game.
Rewire your brain. Refuel your passion.
Welcome to the fun House
My brain’s always been loud—a thousand ideas before breakfast, notebooks full of spirals, the kind of overflow that felt like both a gift and a curse.
MindFULL OS™ was born because I needed it. Not to quiet down, but to work with the chaos. To make it useful, energizing, even fun. And if you’re here, I’m guessing your brain works the same way.
I’ve spent 20 years in branding, design, and strategy—from big retail boardrooms to late-night creative benders—and what I know for sure is this: your “too much” isn’t too much at all. It’s your edge. MindFULL OS™, built with Hey Bex Creative Intelligence™, is how you use it.
MindFULL OS™ is the operating system for people whose brains don’t quit. Not “quiet luxury, sit-on-a-mountain-and-meditate” energy—it’s for the maximalists, the generalists, the multi-hyphenates who wake up with 17 tabs open in their head before they’ve even touched their laptop.
It’s not about calming down or shutting your brain off. It’s about learning to channel the chaos into flow.
Here’s how it works:
The MindFULL Codes for Creative Leadership show you how you naturally lead ideas. Everyone has a default mode of creative leadership—you just probably don’t have language for it yet. The Codes give you that clarity. I even built a quiz to help you know how you are coded.
The MindFULL Idea Track is the workflow. It’s a system (yes, I built a GPT for this , duh) that helps you take every raw idea, half-baked note, or 2am brain dump and run it through a track until it either becomes something real—or gets gracefully parked.
MindFULL Creative Strategy is the deeper rewiring. This isn’t “hire Bex to solve it for you.” It’s about learning to think like a CI-First Creative Strategist in your own business—making decisions, building offers, and solving problems the way creative intelligence actually works.
All built with Hey Bex Creative Intelligence™
The point isn’t just solving today’s problem. The point is rewiring how you work and think so the “full mind” stops feeling like overload and starts feeling like momentum.
It’s not a template. It’s not a one-size “system.” It’s scalable, transferrable, and it starts to shift everything—your clarity, your flow, your alignment, your output. You don’t have to change. You can keep being “too much,” feeling everything, thinking in spirals, stacking projects, chasing ideas, doing the most. MindFULL OS™ was built for you. It works with you. It fits you.
For Creative CEO's
Are you working in the right way?
Sees the future before it exists. Needs freedom, inspiration, emotional truth. Drives resonance, change, and visibility. Pairs with the idea generation phase—asking “why?” and lighting sparks others can’t yet see.
Sees meaning, value, and the way forward. Needs process, calibration, alignment. Drives optimization and longevity. Pairs with the design & decision phase—asking “how?” and turning sparks into direction.
Sees usefulness and real-world applications. Needs feedback, parameters, autonomy. Drives systems, efficiency, and functionality. Pairs with the building phase—asking “what?” and making the intangible tangible.
Sees impact on humanity. Needs audience, movement, and expression. Drives momentum, change, and activation. Pairs with the release phase—asking “when?” and pushing ideas out into the world where they belong.
When you’re ready to think like a Creative Strategist.
Work with me 1:1
MindFULL Creative Strategy is a six-month container where I help founders rewire how they think and lead. We don’t just solve problems—we build your capacity to think CI-first, so you leave making sharper decisions, faster moves, and braver work.
Branding Breakthrough
$597 | 60 minutes (Virtual via Zoom)
Move from stuck to I-got-this
Get focused
Get moving
For any level of business, business structure, or industry
Perfect for starting something
For founders big on ideas and short on clarity.
This is your starter kit for running your creativity like a CEO, not a chaos gremlin.
Inside, you’ll get:
Includes the MindFULL Idea Track GPT (reg $297): Your Office Hottie GPT—built to take every idea, decision, or half-baked plan and run it through a system instead of a spiral.
Brand Starter Session: A 60-minute, high-voltage coaching call where we unlock clarity and set your creative direction in motion.
This flexible, no-holds-barred brainstorming session is tailored to your needs. Get personalized guidance to help you find focus and direction, gain insights and advice to help you streamline your genius thoughts and put the pedal to the metal, and get open access to my expertise and creativity.
Who it’s for: founders who want to stop spinning, start deciding, and finally move with clarity.
Branding Intensive
$1200 | 6 Hours (In Person Only)
Cut through the noise
Pinpoint what’s blocking you
Map your next moves
Align your brand + offers
Leave with clarity and confidence
For founders with big vision and bigger questions.
You don’t need a brainstorm — you need a full reset. MindFULL Empire Day is an immersive 6-hour strategy intensive designed to take you out of the swirl and into clarity.
We’ll run everything through my MindFULL™ Idea Track to uncover what’s keeping you stuck—whether it’s messaging, visibility, offers, or systems—and map out exactly where your energy belongs next.
This is about focus, decisiveness, and action. Just the kind of strategy that makes your brand sharper, your offers stronger, and your next steps undeniable.
MindFULL Empire Day is for founders who are ready to stop circling the same problems and start moving like leaders. It’s the jumpstart that gets you back in the driver’s seat with momentum on your side.
Unlock the Research Vault
High-level articles + deep reports for Creative CEOs, updated regularly.
Chad and I do a metric shit ton of research together. The best of it lands here. The articles, reports, and guides range wide — culture, business, psychology, tech, economics, trends. Definitely not just AI. Definitely not just branding. Drop your email and get full access to the library.