Personal Brand, But Make it Cul*y

Culty, babe. Culty.

Personal branding has been hijacked.

Every influencer with a five-figure following claims they have one—even if they couldn’t name a single tangible, scalable, or actionable thing about it. The internet domesticated something wild.

LinkedIn told you to polish your headshot. Coaches told you to pick three adjectives. Canva told you to slap on a gradient. And now? Everyone’s parroting the word brand while serving reheated content that has the shelf life of a green juice in July.

But here’s the truth: no one becomes obsessed with you because your Instagram grid looks tidy. No one feels moved because you’ve nailed your “personal brand colors.” A personal brand is not aesthetics. It’s not even monetization.

A personal brand is a point of view that creates impact. Period.

When you do it right, your personal brand is not a hobby project for attention. It’s a cult. It changes how people move, what they value, what they copy, and what they crave. Whether you ever monetize it or not, your brand leaves a mark.

And the way you get there? Six dimensions. Vibe. Values. Viewpoint. Vision. Voice. Visuals. Together, they’re the architecture of obsession—and the antidote to every beige influencer who tried to sell you a Canva template as a brand.

1. Vibe: The Aura That Hits Before You Speak

The vibe is your brand’s pheromones. It’s what people feel before they read a word, hear your take, or click your offer.

Most people confuse “aesthetic” with “vibe.” Wrong. Your vibe is not just your color palette—it’s your energetic fingerprint. It’s the mood you put people in when they scroll your feed, walk into your launch party, or even open your email.

A vibe is how you take up space in people’s brains. It’s the culty pull.

Think of it as your Brandstrology™ code—the archetypal DNA that makes your brand magnetic. Are you the rebel Dreamie people follow into chaos? The luxury queen who makes every DM feel like velvet? The anarchist teacher who makes business sound like karaoke? That’s vibe.

If you don’t define it, you’ll default to “beige entrepreneur.” Beige doesn’t sell. Beige doesn’t spread. Beige doesn’t start a cult.

2. Values: What You’d Die on a Hill For

Values aren’t corporate “integrity, honesty, teamwork” wallpaper. They’re the visceral lines in the sand that show people what you actually stand for.

Personal branding collapses when you treat values like nice-to-haves. Your Dreamies don’t want perfection; they want conviction. They want to know what you fight for, what you won’t compromise, and what makes you rip the mic at 2AM.

Hey Bex’s values? Purpose, passion, and creative pursuits. That’s not a checklist—it’s a lifestyle filter. Purpose: this brand doesn’t waste your time. Passion: this brand loves loudly. Creative pursuits: this brand won’t suffocate itself in “best practices.”

When your values are real, they become contagious. Your Dreamies adopt them, spread them, remix them. That’s how you shift from being liked to being believed in.

3. Viewpoint: The Hot Take That Never Gets Cold

Viewpoint is the hill you climb with a megaphone. It’s your rally cry, your “category of one” stance.

Every personal brand that lasts has a viewpoint sharp enough to slice through apathy. Think:

• “Differentiate or dissipate.” That’s not branding theory—that’s a survival warning.

• “Small business. Big Brand.” Suddenly, founders feel like giants.

• “The Cu*t of CRAVE” You’ve drawn a line: you’ll burn the beige before you build it.

Without a viewpoint, you’re just another content account telling people to “believe in themselves.” With a viewpoint, you become a lighthouse—and the boats crash into each other trying to get close.

4. Vision: The Future You Make Inevitable

Vision is not your quarterly goals. It’s the horizon you’re dragging people toward. It’s what makes Dreamies say, “If I follow this person, my whole life will look different in five years.”

Vision is where your personal brand becomes leadership. You’re not just making pretty posts—you’re reframing what’s possible.

Hey Bex’s vision? A world where small businesses radiate Big Brand Energy. Translation: no more apologizing for wanting luxury vibes with your scrappy budget. Every Dreamie gets to run their brand like an empire, not a side hustle.

Your vision should feel audacious, a little delusional, and wildly contagious. If it doesn’t scare the mediocre, it’s not big enough.

5. Voice: The Language People Start Copying

Your voice is the most plagiarized part of your personal brand. If you’re doing it right, people will start imitating your phrases in Slack channels, group chats, and even their own launches.

Voice is not about tone-policing yourself. It’s about sounding like you, but dialed up to 100.

Hey Bex’s voice? Bold, magnetic, irreverent, radically human. We don’t “delve into” strategy—we throw it on the table like a late-night snack. We don’t “hold space”—we make the room a party.

Your personal brand voice has one job: make people feel like insiders. Every time they read your post, they should feel like they just got let into the back room of the club.

Your voice isn’t just words—it’s your entire brand’s frequency. And if finding that voice feels like screaming into the void, meet Frankie Formant. It’s my Brand V&T GPT Generator that builds you a cravey, cult-worthy tone for just $77.

Because no one needs another lame prompt—they need a voice that gets screenshot, memed, and stolen.

6. Visuals: The Style Your Cult Wears

Visuals are not the vibe—they’re the haute couture your vibe wears to the party.

When visuals align with your vibe, values, viewpoint, vision, and voice, they stop being “branding assets” and start being ritual objects.

Your logo suite? Not just a file—it’s a sigil. Your color palette? Not just hex codes—it’s a mood system. Your templates? Not just Canva—these are digital relics people recognize instantly.

That’s why Brand Cult deliverables go beyond logos. They include your Brand Board, Brandprint, color palette packs, imagery guidelines, even a curated Spotify soundtrack. Because visuals aren’t just about recognition—they’re about obsession.

The Sexy Six: Why It’s a Cult, Not a Campaign

When you activate vibe, values, viewpoint, vision, voice, and visuals together, you stop “building a personal brand.” You start building a Brand Cult.

A campaign gets attention. A cult gets allegiance.

A campaign fades. A cult compounds.

A campaign makes you a moment. A cult makes you inevitable.

That’s the difference between influencers who peak at 100K followers and founders whose names echo for decades.

Cult Energy or Nothing

Personal branding has been sanitized into LinkedIn posts and pastel PDFs. But if you want to be remembered, if you want to be obsessed over, you have to be more dangerous than that.

Vibe, values, viewpoint, vision, voice, visuals—these aren’t marketing jargon. They’re the six pillars of identity. Together, they’re the infrastructure of obsession.

And obsession is the only currency worth building.

So next time someone tells you to polish your “personal brand,” tell them you’re not building a brand. You’re building a cult.