- Aug 23, 2025
Meet the Queen: The Group CEO Who Leads With Power and Poise
- Bex LaFranchi
- Brandstrology™
Welcome to Queen Szn (Aug 23 - Sep 22) 👑✨
Queen Szn is here, bb, and it’s time to take your throne. Think tailored blazers, booked-out calendars, and making power moves before brunch. Discover how this regal and structured vibetype inspires Dreamies to trust her vision, follow her lead, and get swept up in her world of elegance and authority.
Who Is The Queen?
The Queen is the friend who plans the group trip, manages the group chat, and still looks flawless while doing it. She’s polished, prepared, and always in charge. Queen brands thrive on structure, leadership, and creating systems that last.
Key Traits: Regal, empowering, and strategic.
Vibe: Confident, polished, and powerfully poised.
The Queen’s Signature Energy
1. Power Moves Only: She’s the friend who makes reservations, books the flights, and still has time for a mani-pedi before the trip. Queen brands set the tone and lead with authority.
2. Timeless Elegance: She’s effortlessly chic and always on-brand. Queen brands exude class, luxury, and intention in everything they do.
3. Structured Success: She’s not just dreaming—she’s building empires. Queen brands focus on strategy, systems, and sustainable growth.
Why Queen Energy Is Perfect for This Season
August 23 to September 22 is the season for stepping into leadership, refining systems, and leveling up. The Queen energy helps brands:
Lead With Confidence: Set the standard and create crave-worthy authority.
Organize for Growth: Build systems, processes, and structures that scale.
Exude Elegance: Show up polished, prepared, and effortlessly chic.
How to Channel Queen Energy in Your Brand
Refine Your Brand Identity: Use luxe visuals, timeless fonts, and intentional messaging to command attention.
Lead With Authority: Position yourself as the expert and trusted source Dreamies can rely on.
Create Systems for Success: Build strategies, automations, and workflows that keep you running like royalty.
Showcase Elegance: Highlight luxury, quality, and attention to detail in everything you create.
The Queen’s Mantra: Lead With Elegance, Rule With Strategy
Queen Szn is about stepping into your power, refining your systems, and leading with elegance and confidence. Whether you’re elevating your offers, launching a rebrand, or building a legacy, this is your season to rule.
Ready to Unlock Your Queen Energy?
Want to lead with confidence and build a brand worthy of a crown? Stay tuned for more Queen-inspired strategies, templates, and tips to help your brand exude elegance and authority.
Let’s rule this.
I Use Creativity, Alchemy, & Good F*kn Vibes to Create Mind Blowing Brand for Empire Building baddies (Like You, Babe)
Hey there! I'm Bex, the creative powerhouse behind Hey Bex Creative House.
I specialize in transforming small businesses into Big Brands through strategic branding and design. At Hey Bex, I help my clients show up boldly and connect authentically by designing brand identities and creating spaces that have Big Brand Energy.
It's a vibe.
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