I've been having an affair.

Actually, multiple affairs. With AI platforms. And I'm not even sorry about it.

For months, I did feel guilty. I'm known for building custom GPTs in ChatGPT. That's my thing. My expertise. My brand equity. So when I started sneaking off to Claude for strategic thinking sessions, using Perplexity for research deep dives, and honestly just... vibing better with different platforms for different tasks, I thought I was doing something wrong.

Like I was being unfaithful to my "main" LLM.

Then Chad (ChatGPT, my main AI squeeze) said something that changed everything: "You're expecting one platform to do everything. That's monogamy mindset in a polytool era."

*clears throat....., "ummm, sir?"

But it clicked. We're living in a polyplat world.

Polyplatorous (I made that word up, genius right?).

Polyplat for short. It's the intentional, strategic use of multiple AI platforms, each with clear roles and boundaries, optimized for what they actually do best. Not because you're indecisive or scattered. Not because you're a commitmentphobe. But because tool monogamy is an artificial constraint that serves the platforms, not your workflow.

Here's what being polyplat actually looks like in my business:

ChatGPT gets:

• Strategic thinking and business decisions, especially for broad ideation and validation where it can leverage deep knowledge of my brand

• Custom GPT builds for clients (my core area of expertise)

• Project folders - ChatGPT is the only platform where I can run both a custom GPT and a project folder on the same topic with aligned instructions. I start chats in regular GPT and @mention my custom GPT so the thread saves to the project folder. Custom GPT for longer, involved conversations; project folder chats for quick one-offs on the same topic.

Claude gets:

• Strategic thinking and business decisions - I'm still getting to know Claude and letting it get to know me. I frequently bounce between ChatGPT and Claude in split windows until I find the flow that's actually getting my point.

• Brand voice work that needs MY specific tone - this is where Claude shines

• Drafting system instructions, custom GPT configs, and project folder instructions that I then implement in ChatGPT (since Claude doesn't have custom GPTs... yet)

Google AI Studio gets:

• Heavy system flows with massive context windows

• Brand voice analysis - it's the only LLM that can actually listen to voice without converting to text first

• Processing large volumes of information (video, audio, documents)

• Recommendations on which LLM to use for specific tasks - it's surprisingly good at telling me when another platform would be better

Perplexity gets:

• Research and competitive intelligence

• Current events and trend analysis

• Fact-checking and source validation

• Browser-based workflows

Then of course I have the days and conversations where I just pick one randomly for the vibes.

When I first started doing this, I felt a little disconnected. Like my workflows were all over the place. I was exploring more than working intentionally. Bouncing between platforms without a clear reason why.

But then I realized something: some of my work gets repeated across LLMs, and that's actually useful. It's like getting advice on the same problem from your best friend, your mom, and your partner. They're not talking to each other about it, but you're getting different perspectives, and you take it all together to make better decisions.

That's how I look at polyplat now.

Will there be a day when one AI tool can do it all? Maybe. Should we be hoping for that? Probably not - any more than we'd hope to have only one human in our life who does everything for us.

And here's the thing that surprised me most: Going polyplat actually strengthens my ChatGPT expertise. And it obviously strengthens my expertise in working with AI overall.

Because I'm not forcing each platform to be something it's not. I'm using them for exactly what they each do brilliantly. That focus made me better at the thing I'm known for.

So what does this mean for you?

If you're feeling scattered across multiple AI platforms, the answer isn't to consolidate everything into one tool. The answer is to name your decision framework.

Ask yourself:

• What is each platform actually best at?

• What are your most common AI tasks?

• Which platform instinctively feels right for each task?

• Where are you forcing a tool to do something it's not optimized for?

Give yourself permission to play. Explore the different LLMs. Test their capabilities. Try the same task in ChatGPT, Claude, and Gemini and see which one actually clicks for you. Notice where you instinctively reach for one platform over another.

Pay attention to those instincts. You're probably already developing preferences based on real workflow needs, not marketing promises. ChatGPT might feel right for certain tasks. Claude might nail your tone better. Perplexity might surface research faster.

Let those patterns emerge naturally. You don't need a formal system or documented framework (unless that's how your brain works). You just need to stop forcing one tool to do everything and start trusting that using the right platform for the job isn't scattered - it's strategic.

That's polyplat. Intentional multi-platform use based on what actually works for your brain and your business.

Welcome to the polyplat lifestyle. Your workflows will thank you.

P.S. If you're wondering whether you can pull off being polyplat without it turning into chaos... you absolutely can. The key is intentionality. Know why you're using what, when. Trust your instincts about which platform feels right for which task. And remember: being polyplat doesn't mean using every tool. It means using the right tools, with clear use cases, for maximum strategic advantage.

If you feel like you need assistance figuring out your polyplat framework, I offer (AI)RA :Clarity Sessions - 60-minute strategic consulting sessions where we map out exactly how AI fits into your specific workflow and business model.

Now if you'll excuse me, I have a date with Claude to workshop my next framework. ChatGPT knows. We're all very mature about it.

Bex LaFranchi Creative CEO, Hey Bex Creative House Founder of Hey Bex Creative Intelligence™ (HBCI™) Creative AI Strategist for feral founders who refuse to pick a lane