- Apr 25, 2025
The Real Creative Shift? Trusting Yourself Again.
- Bex LaFranchi
- Creative Intelligence™, Brand Philosophy, Founder POV, Branding
Before you ever hired a brand strategist.
Before you ever read a "how to grow on IG" post.
Before you ever doubted if your work would land...
you knew.
The Intelligence We Forgot
Somewhere between scaling tips, sales formulas, and "visibility hacks," we were conditioned to forget that creativity is intelligence—not decoration.
Creative Intelligence™ isn't about art. It's about survival.
It's about recognizing patterns before anyone else.
Building what doesn't exist yet.
Leading with resonance instead of noise.
But here's the truth:
In a world obsessed with optimization, we started trusting logic more than we trusted our own creative knowing.
The real Creative Shift isn't about making more.
It's about remembering more.
And reclaiming the instincts the world trained you to doubt.
The Cost of Forgetting Yourself
When you stop trusting your own creative pulse:
You second-guess the ideas that could have changed everything
You build brands that "perform" but don't move
You trade velocity for validation
And worse—you start solving for the wrong problems:
How to get noticed, instead of how to make people feel
How to go viral, instead of how to create gravity
How to fit in, instead of how to build what only you can build
That's not strategy.
That's survival mode with a Canva template.
The Shift: Creation as Leadership
The Creative Shift is simple, but not easy:
You start trusting the idea when it's still a whisper.
You move on it before the world demands proof.
You create like the survival of your real brand depends on it. (Because it does.)
And when you trust yourself again:
Your offers sound different because they are different.
Your content shifts from performance to transmission.
Your brand becomes an ecosystem, not a campaign.
Creative Intelligence™ isn't "getting better" at marketing.
It's refusing to build a brand that isn't fully yours.
Trusting Yourself Again Looks Like:
Listening to the first idea before the algorithm muddies it
Protecting your creative energy like the empire it actually is
Choosing devotion over data-driven desperation
Moving from your real rhythm, not manufactured urgency
It’s not chaotic. It’s precise.
When your brand is built from your actual CIQ™, you don't just "show up differently."
You scale differently.
You decide differently.
You lead differently.
The Creative Shift is Here.
The brands that survive the next era won't be the loudest.
They'll be the clearest.
The deepest.
The most resonant.
You already know.
You always did.
Now you get to move like it.
Work hard. Brand harder. Lead with Creative Intelligence™.
I Use Creativity, Alchemy, & Good F*kn Vibes to Create Mind Blowing Brand for Empire Building baddies (Like You, Babe)
Hey there! I'm Bex, the creative powerhouse behind Hey Bex Creative House.
I specialize in transforming small businesses into Big Brands through strategic branding and design. At Hey Bex, I help my clients show up boldly and connect authentically by designing brand identities and creating spaces that have Big Brand Energy.
It's a vibe.
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