The Differentiation Diaries is your 96-page guide to writing the 8 stories that will set your brand apart and connect deeply with your Dreamies. These stories aren’t just words—they’re what make your brand stand out, feel real, and get noticed. With easy-to-follow prompts and frameworks, you’ll uncover the stories that matter most and put your brand in the spotlight.
Here’s What You’ll Write:
The One About Your Origin: Share where it all began. Show the moment that sparked your journey and let your Dreamies know why it matters.
The One About Being Meaningfully Different: Own what makes you unique. Tell the story that separates you from the crowd and positions you as the brand to watch.
The One About Leading the Way: Show your audience how you’re paving the way. Whether you’re innovating or breaking the mold, this story proves you’re always ahead.
The One About Staying Cravey: Make your Dreamies crave your brand. This story digs into how you create experiences that trigger desire and keep them coming back for more.
The One About Irrational Love: Tell the story that makes your Dreamies fall hard for your brand. This is where you create loyalty so strong, they won’t even think of going anywhere else.
The One About Your Strong POV: This is the story that shows what you stand for. Make your beliefs and values crystal clear and attract those who are all in with you.
The One About You: Let your Dreamies get to know the person behind the brand. Share the story of who you are and what drives you.
The One About Your Why: Tap into your deeper purpose. This story explains why you do what you do and why it matters to your Dreamies.
Need Help Refining Your Stories?
Add Dear Differentiation Diary AI Story Coach for real-time feedback and personalized guidance as you write. It’s built on ChatGPT, works with the free version, and helps you stay true to your voice while sharpening every word. Perfect for when you need that extra push to make your stories shine.