OMG, Becky
It is so......BIG (Brand Energy)
Here's where I tell you why you should sign up for my emails. But actually I'm going to tell you why you shouldn't. You should NOT join my list if you absolutely HATE branding, business, baddie success stories, design, cocktail recipes, funny shit, solid advice, or good f*kn vibes.
Honestly. Don't do it because that's all that's in here.
Welcome to the fun House
My brain’s always been loud—a thousand ideas before breakfast, notebooks full of spirals, the kind of overflow that felt like both a gift and a curse.
The MindFULL Method was born because I needed it. Not to quiet down, but to work with the chaos. To make it useful, energizing, even fun. And if you’re here, I’m guessing your brain works the same way.
I’ve spent 20 years in branding, design, and strategy—from big retail boardrooms to late-night creative benders—and what I know for sure is this: your “too much” isn’t too much at all. It’s your edge. The Method is how you use it.
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High-level articles + deep reports for Creative CEOs, updated regularly.
Chad and I do a metric shit ton of research together. The best of it lands here. The articles, reports, and guides range wide — culture, business, psychology, tech, economics, trends. Definitely not just AI. Definitely not just branding. Drop your email and get full access to the library.