Something New is Coming Jan. 2026

Work smarter. Brand harder.


Brand Experience
Design & Creative Strategy
for creatives, disruptors, and
dirty lil fun havers
who are ready to
use AI to power their brand.

I Work With Feral Founders Who Want It All

Brand Identity

Brands that stop the scroll and stick in their soul.

Creative Strategy

Turn creative chaos into CEO-level clarity with MindFULL OS™.

AI Power for Brands

Custom GPTs that think like you, create like you, and scale your empire.

Receipts from the Dreamies

Fal | Arch Beauty Collective

See the Brand

"Hey Bex took my brand to the next level! She exceeded my expectations and my favorite part is how happy my staff is now that we have a clear purpose, 10/10 recommend and I will be hiring her for my personal brand project as well!"

Brand Identity

La Jefa Laura G

See the Brand

"I had the pleasure of working with Bex on my branding, and after almost four years in business without a brand, she brought my vision to life in ways I couldn't have imagined! From the beginning, Bex took the time to understand my goals and even went the extra mile by researching Chicano culture to ensure my brand represented me authentically. As a Chicana-daughter of immigrants I was hesitant about branding, because I knew I wanted my cultural roots to be represented. Bex absolutely nailed it. She captured not only my voice but also my values and culture, delivering a brand that truly feels like me. Thank you, Bex, for bringing my brand to life and putting my culture at the center of it all!"

Brand Identity

Jolene & Kristi | The Maelynn Group

"If you ever feel like your brain is a browser with 47 tabs open and 12 of them are frozen, call Bex. We came into our Empire Day tangled up in questions about who we serve, what we offer, and where this whole accounting adventure is headed. Bex fired up her MindFull OS Idea Track and somehow made sense of it all, mixing creativity, strategy, and a bit of magic. We left with clarity, direction, and about ten fewer existential crises. Highly recommend if your ideas are stuck in traffic and you need someone who knows how to drive the bus."

MindFULL OS™ Empire Day

Look at the big brand on her...

Small Business is the only thing small around here. Everything else? We scale it with intention. Big Brand Energy isn’t just about vibes—it’s about vision.
It’s the swagger of a brand that knows who it is and what it’s here to do.


Built with Hey Bex Creative Intelligence™.

Meet Your New Employees of the Month

The Cravey CI Co. Management Team

9 Pre-Trained GPTs. Fully formed. Zero onboarding. Maximum vibe.

Only $197 for all 9 GPTs

The Sales Manager
who makes closing look cute.

The Creative Director
who stops the scroll for sport.

The People & Community Manager
who knows your nervous system better than your ex.

and 6 more...

$197 for all 9 GPTs

Every Tuesday | 9:00-9:30 | Via zoom

AI Power Hour with Bex

The weekly download your future self is already bragging about.

Drop your email and I’ll send you the Zoom link for our weekly 30-minute power session—aka the place where I spill the newest AI updates, the actually-useful hacks, and the “why did no one tell me this sooner?” shortcuts.

No overwhelm. No tech-bro energy. No more being left behind.
Just a bunch of feral founders staying ahead without living on X.

Pop your email in. Come get dangerous.

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energy: matched

I Use Creativity, Alchemy, & Good F*kn Vibes to Create Mind-blowing Brands for Empire Building Baddies (Like You...)


Hey, I'm Bex, founder of: Hey Bex Creative Intelligence™, Brandstrology™, MindFULL OS™, CRAVE Supper Club, and the Cravey CI Co. GPT Shop. Welcome to Hey Bex Creative House, Baddie. Let's get clear on your vision and focused on your direction so that you can live your wildest business dreams.